Unlocking the $8 Trillion Disability Retail Market Through Accessibility

When:  Jul 28, 2026 from 12:00 PM to 01:00 PM (ET)

A conversation with Making Space, NRF Foundation, and the Access Coalition on what comprehensive accessibility looks like in retail beyond Americans with Disabilities Act (ADA) compliance. The discussion will focus on how accessibility shows up across the full experience—from store design and point of sale to how employees are trained, how customers are supported, and how teams are hired and built. The goal is to share practical examples of what’s working, where teams get stuck, and what retailers can start doing now to create environments where all employees and customers feel respected, supported, and welcome.

Panelists include: Moderator:

  • Keely Cat-Wells, CEO, Making Space
  • Adam Lukoskie, Senior Vice President, NRF & Executive Director, NRF Foundation
  • Jenny Leland, Program Manager Coffeehouse Design, Development & Solutions, Starbucks Coffee Company
  • Kim Knackstedt, Senior Advisor, Access Coalition; Principal Consultant, Unlock Access