Programmatic recruitment advertising platforms are all the rage. They use sophisticated bidding algorithms to efficiently advertise your open jobs across the Web, finding the best sites and destinations for your job advertising dollars to attract quality candidates at the lowest possible cost. If you are thinking about joining the ‘wave’, here’s a quick primer on the two major categories of programmatic technologies, the value of each, and some key considerations to consider in evaluating a vendor.
Here’s what you’ll gain by attending:
An understanding of the two types of programmatic technologies
A guide to determining which type would be best for your company
The questions you should ask vendors when evaluating their programmatic solutions