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20240917 | Roundtable: Overcoming Challenges of Integrating Video Marketing for Recruitment Teams 

09-19-2024 02:51 PM

For closed captioning, please view the recording here: https://vimeo.com/1011095660/5e7bfea3d9. If you need HRCI or SHRM credits after viewing this recording, please email kacie@directemployers.org to request the corresponding Program IDs.
Employee testimonial videos are a powerful tool in recruitment marketing, offering authentic insights into company culture and significantly enhancing candidate engagement. Despite their benefits, many recruitment teams struggle to fully integrate this strategy due to various reasons. Talent Acquisition and HR pros are often overwhelmed with responsibilities already, and adding on video marketing for recruitment teams can seem like an additional burden. Many recruitment teams also lack technical video production skills, making the entire concept seem even more daunting.
 
Join us on Thursday, September 19 for a roundtable discussion with a panel of talent acquisition professionals who have recently overcome the obstacles and challenges associated with integrating video marketing into their recruitment strategies. We will be joined by ATI’s TA Digital Outreach Manager Natasha Long, Gentiva’s Senior Director of Talent Acquisition Paul White, and Recruit Rooster’s Director of Sales Engineering Seth Flater.
 
What are some common challenges of video marketing for recruitment teams?
 
  • Perceived High Production Costs
  • Time Constraints
  • Lack of Technical Expertise
  • Employee Reluctance
  • Uncertainty About ROI
  • Content Approval Bottlenecks
In this 45-minute webinar, we will discuss how employers have addressed these challenges, making it easier to leverage the power of employee testimonials. By seamlessly integrating video production into their existing talent acquisition workflow, recruitment teams can efficiently create employee-generated content without significant time investment. These videos not only enhance your employer brand but also attract top talent by showcasing your company’s culture and values effectively. By addressing these challenges and integrating video into your recruitment strategy, you can create compelling content that resonates with potential candidates and positions your company as an employer of choice among top talent.


#webinarsandpresentations
#recruitmentwebinar
#RecruitRooster
#recruitmentmarketing
#social media

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