Public Resource Center

For closed captioning, please view the recording here: https://vimeo.com/1064834466. If you need HRCI or SHRM credits after viewing this recording, please email kacie@directemployers.org to request the corresponding Program IDs.

In a world of flashy recruitment technologies and marketing trends, how can organizations cut through the noise and focus on what truly matters to today’s candidates? Join Ruth Toombs and Elliott Obermaier from Recruit Rooster as they dive deep into the four key pillars that drive meaningful recruitment marketing and employer branding: authenticity, visibility, credibility, and connectivity.

This webinar will move beyond high-level theory to offer actionable insights rooted in their extensive work with Fortune 500/1,000 companies. Ruth and Elliott will explore how to authentically represent your employer brand, ensure your messaging is visible in the right channels, build credibility with candidates through transparency and trust, and foster long-lasting connections that keep your talent pipeline engaged.

Through case studies, data-driven insights, and forward-thinking strategies, they’ll debunk common myths, share emerging trends, and reveal how leading companies are winning top talent by mastering these four critical elements. Whether you’re looking to refine your current recruitment marketing approach or adopt new technologies, this presentation will provide the tools and knowledge you need to build a stronger, more connected, and trustworthy employer brand.

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