When you look at your brand, what do you see? Is it just a logo and a strategically chosen color palette, or is it more? Often branding is viewed as being just a logo and tagline, but it’s so much more than that. Your employer brand is continuously evolving, and yes, while your logo and color palette are the foundation of that brand, your employer brand represents your reputation as a place to work, as well as its employee value proposition, as opposed to the more general corporate brand reputation. During this webinar, Ryan Wood, Key Account Executive for Recruit Rooster by DirectEmployers, will breakdown the employer branding to three simple categories: define, showcase and execute. Attendees will leave with the knowledge and understanding as to:
• Why their employer brand is so important to their online recruitment strategy
• What an effective employer branding strategy looks like
• Why their brand should be front and center on their career site
• How to execute all elements of their employer brand to be both visually compelling to job seekers and to helping talent acquisition teams attract relevant
Hosted by:
Ryan Wood
Key Account Executive, Recruit Rooster