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20210914 | Aligning Employer Brand and Recruitment Marketing to Foster a Diverse and Inclusive Workforce 

09-14-2021 02:56 PM

*If you need closed captioning, please view the recording here. If you need HRCI or SHRM credits after viewing this recording, please email kacie@directemployers.org to request the corresponding program IDs.

In today’s competitive workforce, fostering a safe and inclusive culture is essential in attracting and retaining top talent, but conveying these values to potential employees in a clear and concise manner can prove difficult – and the message is often lost in translation. Fortunately, employer branding and well-executed recruitment marketing speak loud and clear, allowing your career site to act as your official online voice and first impression for job seekers.


Long before the social justice movement of 2020, Recruit Rooster has assisted employers in digitizing their diversity efforts and illustrating inclusivity in their workplaces through custom imagery, employee testimonials and more to show that D&I isn’t just a check-the-box initiative, it’s a true part of their employer DNA. Join Seth Flater, Recruit Rooster’s Director of Sales Engineering, as he shares how companies like Alaska Air, Phillips 66, Los Alamos National Laboratories and others are attracting diverse candidates in this fast-paced, 30-minute webinar. His recruitment marketing cohort, Creative Director Drew Palmer, will then take you through the process of creating your own content that truly captures the DE&I champion your organization truly is.

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